Lisa Bougie

Lisa Bougie

Advisor to the Apparel and Consumer Goods Sectors

Lisa has held executive roles at StitchFix, Nike, Gap, and Patagonia and currently serves as a Board member at several companies in this sector.

BASE San Francisco Bay Area


Ms Bougie is a high impact C-Suite executive and growth-oriented leader with active Board experience. Throughout her career, Lisa has focused on delivering sustainability, gender diversity, and health and wellness as key pillars of her leadership.

As General Manager and Chief Merchandising Officer at Stitch Fix Lisa built the business in five years profitably from $10M to $1B+ in revenues, while creating the future of retail.

Prior to Stitch Fix, Lisa spent nearly a decade with Nike, her last role being General Manger of Direct to Consumer for Emerging Markets, responsible for eCommerce, 1,000 Nike Stores, and $1.3B in revenues. Lisa previously served in leadership roles at Gap and Patagonia.


  • Board strategy
  • Opportunity generating/value creation
  • Consumer goods and apparel sectors
  • Digital and omni-channel businesses

Appointments, Awards, and Degrees

Board Appointments

Eileen Fisher

Certificates and Awards

SCU Retail Management Program
Contributor to Women’s Board Readiness Program, SCU
Executive advisor, Alliance for Girls


Santa Clara University, BS in business